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3G to transform the user experience

April 4, 2010 on 6:19 pm | In Uncategorized |

There are close to 10 mobile users for every 1 computer user in India. Even before Indians get hooked to online shopping using computer in a big way, mobiles will steal shoppers from the computers. With the launch of 3G, users will enjoy high-speed data transfer and bandwidth heavy services such as live video streaming and many other graphic formats. 3G is packet based and uses wireless spectrum more efficiently than earlier formats. The telecom operators can offer rich content and new services such as mobile commerce, mobile music, video-based services and hi-speed mobile Internet services.

Worldwide, the sales have increased multiple fold in last couple of years. In a recent press release, E-bay mentioned that the holiday sales from mobile devices in 2009 tripled as compared to 2008. A Motorola study of holiday shoppers identified that more than half (51 percent) of consumers across 11 countries used their mobile phones for in-store activities such as comparison shopping and getting peer feedback, product information and coupons.

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